About

COMPANY HIGHLIGHTS

Strategically located in Manhattan Beach, CA.

Offering a unique collection of “niche” high-end specialty products for food service, hospitality, and specialty retail markets.

Ability to source and supply these specialty products for food service, hospitaity, and special retail markets.

Portfolio of products include premium frozen confections, gourmet desserts and snacks, specialty cut proteins and functional beverage items.

Offering special amenity and gift items for the entertainment, hospitality and casino industries.

Exceeding required health regulations & guidelines through our carefully chosen suppliers.

Offering strategic support services to small and entrepreneurial food and beverage companies that seek to maximize the value of their products in the marketplace. Our principals and associates provide a combination of marketing, promotional support and targeted brokerage and distribution services.

PRINCIPALS

LAWRENCE R. JOHNSON

Larry is the founder and CEO of LR Johnson Associates LLC. It was founded in 2004 as a provider of specialty food products for the hospitality industry.  The company now offers a variety of food and beverage items as well as promotional products and custom gift offerings.  During his over 25 years of business experience, Larry  has also provided business advice to management teams and corporate boards. Larry is affiliated with the middle market investment banking firm of Aaron Capital(www.aaroncapital.com), where he offers advice and counsel to the firm’s food and beverage clients.

In 2006, Larry was recruited by the principals of Australia based Passage Foods to assist in launching its American business, Passage Foods Group, LLC, a company focused on the development, and sale of ethnic cooking sauces for retail markets in the US.

Larry is active in Rotary International, he is past President of the Manhattan Beach Rotary Club. He received an MBA from Columbia University and has a BS in Economics from Boston College. An avid golfer, Larry also is an aficionado of the Los Angeles Philharmonic.

BONNIE LU

Bonnie is an experienced import-export executive with over 10 years’ experience in sourcing and delivering seafood for the retail and food businesses in Asia and North America. Bonnie is proficient in the two major Chinese dialects, Mandarin and Cantonese. She has a significant background in accounting, as well as experience in building and managing customer relationships for offshore trading companies. She is a graduate of Guangzhou University, Guangzhou, China. Currently, Bonnie runs our Promotional Products Business, manages our relationships with offshore suppliers, and is also our Chief Administrative Officer.

ADVISORY BOARD

MARC H. KALAN

Marc H. Kalan is a consumer marketing veteran with over 30 years of industry expertise. An engaging presenter, Kalan combines senior marketing management experiences from client, agency and marketing services vendors (Fortune 500 to entrepreneurial start-ups) giving him the unique ability to see issues and opportunities from multiple perspectives.

Upon a foundation of 10 years in Marketing Management at client companies (American Can, Warner-Lambert and Thompson Medical), Marc has built a record of entrepreneurial accomplishments: VP Marketing at In-Store Advertising, VP Sales at Inter-Act Systems, and VP Sales/Business Development/Client Services at planetU, USM&P, and MarketSource IMS.

Combining industry with academia, since 2003 Kalan has taught a wide variety of Marketing courses on the university level (undergraduate, graduate, executive programs) at a number of colleges including Rutgers University School of Business; and Fairleigh Dickinson University.

Kalan holds degrees from The University of Pennsylvania (BA ’73) and The Columbia University Graduate School of Business (MBA ’76).

THEODORE W. CRAIG, PhD

Dr. Craig has been active in the food industry for a number of years having directed both Research and Development and business divisions of major food companies. He was initially a member of the General Mills Inc Exploratory Food Research Group in Minneapolis and then served as Director of Food Ingredient Research at Foremost McKesson. This was followed by the position of Vice President of Research and Development for McKesson in San Francisco in charge of the development of both food ingredients and consumer foods. Dr. Craig in turn led the Research and Development effort of Durkee Foods/SCM Corp and was for 10 years Vice President and Director of Durkee’s Food Ingredient Division including the specialty fats group of Loders Croklaan. As part of Unilever’s Chicago based Van den Bergh Foods Co Dr. Craig served as VP of R & D for consumer, food service and food ingredients and Director of the Food Ingredients Division. Dr. Craig received his B.Sc. degree from UC, Berkeley and an MBA from the Haas School of Business and a Ph. D from the Massachusetts Institute of Technology in Organic Chemistry.